Just today, OpenAI's Sora team posted an announcement stating they are saying goodbye to the Sora app, thanking users for creating with it. Previously, Sora had reached an investment partnership with Disney, raising hopes that it might secure licensing to create content featuring copyrighted material.
Since the launch of Sora 2 last year, it briefly became the hottest AI application on the market. Initially, it was invite-only with very few guardrails, allowing a massive wave of viral AI-generated content to flood major video platforms. However, the "copyright hammer" soon fell, and severe restrictions were imposed on prompts and protected IP.
Subsequently, tech giants like Google and ByteDance entered the video generation model arena, which gradually diluted Sora's hype. Sora's sheer difficulty in achieving commercial viability and its massive resource consumption led even internal OpenAI employees to consider it a "drag" on computing power.
Reference / Source: Sora Team
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