Spotify announced a U.S. Premium price increase in January 2026. Individual Premium moved from $11.99 to $12.99 per month, with notifications explaining when existing subscribers’ bills would change.
My reaction was frustration at another recurring cost. Spotify’s recommendations and music catalog make it difficult to leave once you have built a listening routine, even if competing services look cheaper.
The original post attributed the change directly to a reported annual licensing bill. That specific causal explanation was not established. Spotify’s announcement describes continued investment and the value of its service.
Check the current U.S. plan page for prices and eligibility. Compare the music, features, and bundles you actually use before renewing.
Adapted from the original Chinese article, published on January 16, 2026.
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